As marketers look for better ways to reach their target audiences and customers on the internet, SEO OPTIMIZATION become their main target. This may sound too confusing to newbies but as you join the millions of businesses online, the need for SEO OPTIMIZATION becomes apparent. But what really is SEO Optimization? What is “SEO content”? What are the types of SEO content? What is SEO OPTIMIZATION content strategy?
This guide is designed to answer all these questions and to describe all areas of SEO OPTIMIZATION from defining SEO Optimization, finding the keywords (terms and phrases) that generates traffic and leads to your website, to building links, making your website friendly to search engines, and SEO marketing the unique value of your website. If you are in doubts or confuse about SEO OPTIMIZATION, you are not alone, and we're here to help.
Who can carry out SEO OPTIMIZATION?
SEO is a more complex marketing strategy although most people can easily understand and go away with the basics. A small amount of SEO knowledge can make a big difference.
Free SEO education tools are widely available on the internet, in guides such as the one you are reading. Combining this knowledge with a little practice and commitment, and you are well on your way to becoming a SEO expert or guru.
Depending on your commitment, your time, your willingness to learn, and the complexity of your services, products and website(s), you may decide to hire a SEO expert or SEO company to handle your SEO. Companies that practice SEO have different strategies; some have a highly specialized focus strategy, while others take a more general and broader approach. In any case, it's good to have a SEO company handle the core concepts.
What is SEO?
SEO stands for search engine optimization and it’s simply define as the strategy to optimize a website to become more search engine friendly or as a set of SEO marketing strategies, tactics and techniques used to increase the number of visitors to a website by obtaining a high SEO ranking placement in the search results page of a search engines like Google and Bing.
Thus SEO bring together both creative and technical elements required to drive traffic, improve SEO ranking, and increase awareness in search engines. SEO involves many complex strategies, from the organization of words on your page to the way other websites link to you on the internet. SEO may be regarded simply a matter of ensuring that your website is structured in a way that search engines understand.
Why do You Need SEO?
Studies have shown that about 90% of all internet users use search engines like Google, Bing and Yahoo, as their primary point of entering for all searches and about 85% of all traffic generated by every website comes from search engines and the rest from other media like social media. This is true for all websites whether your site provides services, products, contents, information, etc.
Search engines therefore are unique in that they drive targeted traffics (leads looking for what you offer). If your website cannot be seen by search engines or your contents cannot be added to their data base, you probably miss out on incredible opportunities to drive traffic to you website.
Search queries (keywords users’ type in search box) are very important in search engines. Studies, SEO experts and SEO Company have reviled that search engine traffic can propel organization's success. Driving traffic to a website can provide revenue, publicity, and exposure more than any other technique of marketing. Investing in SEO marketing usually have exceptional rates of return compared to other types of marketing and promotion.
Search Engine without SEO
Though search engines are smart, they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. With all these, there is a limit to how search engines can operate. While the right SEO can generates you thousands of visitors, leads and increase attention, wrong techniques can hide or bury your site deep in the search result where visibility is minimal.
In addition to rendering content search engines friendly, SEO also helps boost SEO rankings so that quality content with more important information will be placed where searchers will easily get it. As the Internet becomes increasingly competitive, those companies that perform SEO will have a decided advantage in visitors and customers.
What is an SEO Content?
Content can be seen as a piece of information that is on the internet and consumed on the internet. Thus a SEO Content is any piece of information created and transmitted through the internet websites with the principal goal of attracting new leads or generating huge search engine traffic for the website.
Below are some tips SEO expert and SEO Company used, that you also may need to do in order to SEO your website content:
Keyword Research: If your gold is to drive traffic through search engines, it’s best to carry out keyword (words or phrases people most likely type in search boxes) research before your start writing. By doing this, you can focus on keywords, topics, phrases, information or sector for which a good amount of search already exist or for which people are searching and are more incline to search.
There are a number of SEO tools or platforms (such as Google Adwords) you can use to find keywords in your targeted niche.
Keyword Optimization: This is all about knowing how and where to use keywords in your content for maximum search.
Content Organization: This is about organizing contents on your website in a logical manner that enables it to be easily seen by search engines. This is not just about SEO; it’s also helps visitors on your website to find related content easily. Remember that the longer they stay on your site, the better your SEO ranking on search engines.
Content Promotion: This helps to increase visibility to new contents you created by sharing it on social networks and building links to your content.
Types of SEO Content
There are many types of content that can be created for search engines. These include but not limited to;
Blog posts: this is one of the easiest ways to meet you target audience and drive large traffic to a website. Blog posts are a regular stream of SEO contents which are usually more engaging and more likely to attract links. Thus this is one of the best ways to build authority for your site.
Product pages: A product page is generally a page holding information about your products or services and often serves as both pay per click landing page or SEO content page.
Articles: An article is a piece of beautifully crafted information, usually 1000words long aim at informing the audience about a product or an event. Articles are the basis of all newspapers and magazines. A good example is this piece of information you are currently reading
Guides: This is a long piece of information or content that is aim at explaining in details how something is being done. A full guide, summary or excerpt can be posted on a web page or broken down into multiple pages. Also it can be uploaded and given freely to visitors or visitors may be required to fill in their information before they can access the full vision. While this may be good to develop leads, it may also significantly reduce the amount of traffic to a site.
Infographics: These are large formatted images (usually graphs and charts) that contain a lot of data on a single subject. This has a great potential to generate leads and drive traffic to the website. But, because so much of the content is embedded in the image and therefore not readable as text by search engines, it’s vital to carefully optimize the rest of the page.
Slideshows: This is a way of displaying a series of related images to the audience. Like the saying, a picture is worth thousand words; images can convey information and attract visitors faster than text. Also, SEO of your captions, title, image file names and so on is vital because there is less text for the search engines.
Videos: Video contents are a great way to attract visitors and keep them engage with your website. Usually use to explain how to use a product or while creating tutorials to illustrate a process. In general, there are fewer video contents on the internet than text pages. You can use this fact to create a video for a competitive keyword instead of an article.
Glossaries: Research has shown that more people use Google to look up terms than they us a dictionary. You can leverage this potential of glossaries to drive links to your website by building a specialized glossary for your industry. Examples of glossary may include medical terms, kitchen terms, fashion terms and business terms
SEO Content Strategies
Writing content on your website is something anybody with a keyboard can do but when it comes to creating SEO friendly contents, it’s never been an easy go to everyone. While some people just create contents in a haphazard manner, hoping and praying some get rank by SEO, serious marketers take time to create unique quality content that have 95% likelihood of being rank. What is the secret?
Define your Goals and Objectives
The first thing to do is to define your goals and your objectives. Your goal may be to drive sales through your website or to monetize your website through ads in which case you need to drive huge traffic to your website. In whatever case, your goals will determine the type of contents to focus on.
If your goal and objectives are primarily to sale products, your focus will be to create product informative pages that are optimized for search engines, have huge product awareness potential, to attract new leads, and easily convert leads.
On the other hand, if your website focuses on advertising, your main goal will be attracting leads with great quality contents. You may also want to use video and visual contents to keep you visitors more engage. Remember, your objective here is to keep your visitors on you page as long as you can.
Consider your Target Audience
You may be required to do some survey or use analytical software to help you get a better picture of your typical clients and visitors. Knowing your audience, where they are mostly located (either social media, on website or out of the internet), their preferences (video, infographics, text, emails…), etc. will enables you to plan a focus advertising campaign to target them
For example, if your business targets children, you might want to focus your updates with less text and more images and video. Also, you’ll want to make sure your site is optimized for mobile usage.
This is a schedule that dictates or remind you when you should publish a new content and what type of content it will be.
Therefore, once you know your target audience, your next target will be to create an editorial calendar. This has the power to keep your posting habit check regularly, prevent you from sticking to one type of content and prevent you from scrambling to come up with a topic for new content at the last minute.
SEO Analysis and Re-Assess
Regular SEO analysis of your SEO content helps to identify what’s working and what isn’t working. Good measures of engagement and success include page links, views, comments (on blog posts, etc.), social network shares (Facebook likes, etc.), and conversion rates. Your SEO analysis should be focus on two principal goals:
Frequently update and improve older SEO content: If you tried to optimize an article for a particular keyword, but your website is getting more traffic or leads for a different variation of that keyword, then you have to go back to that article and re-optimize it for the new keyword. By changing the position of the keyword (such as putting it in the title) might significantly increase traffic.
Study your successes to enable you can repeat those strategies: Look for patterns. Does your audience love infographics? Then make more infographic. Adjust your editorial calendar going forward so you can focus more time and effort on the content types that really resonate.
Good SEO is about creating a unique quality, relevant informative website, with unique content and great user experience, and encouraging the sharing and distribution of great content to attract and drive organic leads, publicity and links back to your site.
In the nutshell, this is exactly what search engines like Google explicitly wants to reward with high SEO rankings so it is anything but "tricking" the search engines.
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