To most startup entrepreneurs, social media marketing or online marketing is the “one big thing,” a channel to get to your target audience or customers, a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight.
Taking advantage of the huge potential of content and social media marketing can help elevate your customer base and audience in a dramatic way. The problem or challenges lies in getting started without any previous insight or experience.
It's important that you equipped yourself with understanding of social media marketing fundamentals. From creating unique contents to maximizing quality and from increasing your online entry points to getting your content go viral on social media or creating viral content. Abiding or adhering to these 12 steps will help build a foundation that will serve your brand, your customers, and perhaps most importantly your goal.
Provide Quality Content Consistently
This is one of the best ways to grow your audiences, get your content get share and increase engagement on social media. The first step and important step is to write a unique quality content, keep your posts interesting, relevant, and valuable for your audience.
You can use platforms like Edgar which allows you to create your own content categories (helps keep track of the specific types of posts you’re releasing); this ensures you don’t bored your audience with the same types of posts repeatedly.
It also enables you to schedule repeat posts indefinitely, (so your content schedule never runs dry) and upload custom images for your Facebook, Twitter and LinkedIn posts.
Leveraging a social media scheduler saved time, helped you grasp the big picture when it comes to social media marketing strategy and allowed you to stay on top of your game when it comes to delivering valuable content.
Optimize Visual Content with Links
Visual content can act as a “gateway” to more quality and valuable content. While planning visual content to post on social platforms, bear in mind how it can drive traffic back to your blog, pages, website, products and services.
For example, while creating a video for YouTube or info graphics for Facebook or Twitter, you can include a link back to a resource page listing multiple blog posts with related content and provide expanded content on your website.
What are you still waiting? Think in terms of creating gateways to more valuable content when you plan your visuals!
Strategically Use Hashtags
To be successful with social media plan, stop the random acts of hashtagging and implement a good systematic hashtag to tie all of the pieces of your campaign together.
Use hashtags that are easy to spell and remember. To ensure that your hashtag isn’t already being used elsewhere, check for it on all channels prior to using it for your campaign. Once you create your hashtag, be sure to follow and join the conversation!
To follow your hashtag, you can use platforms such as sprout social or TwiPho to search images on a hashtag.
Use Social Updates to Write Blog Posts
Use your most popular Facebook posts and tweets, or the ones you feel most passionately about to develop your blog posts. You don’t need to write three or five pages neither do you need to write three or five paragraphs.
Most successful bloggers in the marketing world writes in two- to three-sentence paragraphs. Lear how to express ideas that is thought-provoking and easy to read in few sentences. People are pressed for time these days and content can be overwhelming, therefore keep it valuable and easy to read.
One other good way to get ideas is to comment on the posts you read, such as other people’s blogs and media publications, newsletters, and anything else relevant to your business. By commenting, you are absorbing the content and you probably have opinions while you’re reading it, therefore go ahead and comment on those blogs.
The benefit of commenting is that it gives you material for a blog post and also people will start recognizing your name.
Become a Resource on Facebook
Facebook has been making algorithm changes that have limited the number of people who see a page’s Facebook post over the last years. Pages can take advantage of this algorithm changes by thinking of their page as a user resource, rather than a tool for promotion.
Build a page your audience or visitors would enjoy and then use that medium to delight them. Deliver posts that educate, inspire, inform and entertain, to reach a wide Facebook audience.
Manage Time Effectively
How much time do you spend drafting blog posts? Sitting in meetings? Sending emails?
Even if you have a good mastery of where you’re putting the bulk of your time, you may feel there just aren’t enough hours in your day. Planning and getting a handle on time management is a huge challenge for business owners.
For example, consider the event you spend a great deal of time interacting on emails and Twitter, but you’re not seeing a lot of results. On the other hand, your Facebook marketing campaigns aren’t giving such a deal of time, although you know the results are there for the taking.
Adjust your daily schedule such that you spend more time on Facebook marketing and see if it drives more sales. Note that digital marketing depends on the three factors of blog, social, and email. If you neglect any of them, your entire strategy could suffer. Therefore, give them each a little love and it mag just result in explosive growth.
Create a Social Update Library
Coming up with ideas for what to post is one thing that holds many businesses back from actively posting on social media. When you batch content and social media update creation, it become much easier to come up with interesting ideas for status updates relating to that content.
Whenever you create a piece of content (podcast, video or article) for your websit or blog, come up with a list of 15 to 20 social media posts at the same time that can be used to promote that piece of content.
This same strategy will work for your sales pages, product pages, or any other piece of content you want to promote.
Doing this will save you a lot of time over the long run. Also, you are able to build a library of tweets and status updates that you can keep on using for years. Whenever you need to schedule some updates, just come back to the list, get a post and you’re good to go.
Social Media Channel Plan
Many organizations feel overwhelmed by the need to create content for every social media channel on the planet. Or worse yet, many brands create a single content and then post that content onto every social platform. If that’s you, then consider a social media channel plan.
Generally, your goals are different on each social platform. Because that’s the case, the content you develop for that platform needs to be different as well. Here is a collection of the components you will need for your channel plan.
The Channel (e.g. Twitter, Facebook.)
Primary Content Type (Textual, infographics, video?)
The Persona (Audience you are specifically targeting?)
Structure (How should a post look like?)
The Goal (Is it a cost-savings goal, sales goal or to create a better customer experience?)
Tone (Playful, sarcastic?)
Channel Integration (How will your channels work with each other for maximum impact?)
Desired Action (What user behavior are you targeting?)
Editorial Plan (Every channel needs its own editorial calendar.)
This is exactly why content marketing isn’t easy. But if you use social media channel plan correctly, you’ll be able to realized or identify the channels that work for you and be realistic with your resources on the other channels.
Social media success is so often about getting your content to the right audience or having a conversation with the right people. You may appreciate knowing that you can effectively and efficiently list-build on Google+ in many ways, that’s if you are thinking of building segmented lists.
You can use a private community together with regular Google+ Hangouts On Air (HOA) events, so you can host a dedicated, private experience while having conversations with the right people.
Unlike with public communities, when you initiate your private event, the members receive an event notification/invite. This is the best way to break through the noise and reach the right audience.
In both cases, the event will be listed under the Event tab, as well as on the right-hand side of the community.
Selling is personal, therefore face-to-face time with your community makes a great difference. Also, the ability to easily and quickly give them access to resources/links results in a great customer service experience.
Focus on One Social Media Channel
It’s likely that your customers are scattered across multiple social media channels, unless your company is a big brand.
Thus, to make the most out of your limited resources, find the channel that is densely populated with your ideal audience and customers and focus more on it like no other.
Publish Content Long-Form on LinkedIn
By publishing previously published and new contents on LinkedIn, you can grow your audience and network while increasing your status as an expert.
Using this open publishing platform, your original content becomes part of your company’s profile, is shared with your trusted network and has the ability to reach the largest group of professionals ever assembled.
Use Social Ads to Target Website Visitors
It takes a lot of commitment, time and effort to attract visitors to your website. Once you do attract target visitors, it’s vital to maximize the potential of that visit even after they leave your blog or website.
There are now great retargeting techniques where you can follow your website visitors to other sites like Twitter and Facebook, and lour them to take further action.
To target your website visitors on Facebook for example, display “page like” ads and encourage them to become fans. Currently it costs 15 cents per fan but in return, we get a relevant fan and another place to reach our audience. With good marketing strategy you can improve your chances of showing up in their social streams.
There are huge benefits for sustaining a long-term social media campaign, but if you’re still apprehensive about getting started, consider the above mentioned points.
The longer you wait, the more you are losing. Social media marketing, when implemented or done rightly, can lead to more customers, traffic, and conversions, and it’s here to stay.
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