In terms of any business, we all know pretty well that we need a figure to endorse the products and services we provide. It is because the companies need attention from the audience to create awareness.
As more people tend to get aware of your services, more people will make use of it. Or we can say that it eases the sales for any brand. The big names already have a reputation before the public that gathers the attention of an enormous audience following them. No doubt, they have a magnificent fanbase.
With similar contemplations and thoughts, we collect here to make a fair-minded picture of getting celebrity brand endorsement. It is advised not to skip the article and read it till the end to get the most out of it. Before proceeding to our main topic, let us clear a few things.
We as a whole are very much aware of the way that the expense of recruiting celebs for support charges a ton. It is verifiable to a very great extent. A single post on social media or a shoutout by celebrities for any brand can rise to a million-dollar deal. We will discuss the market rate of this more precisely.
How much celebrity charge for a Brand endorsement?
Well, if we start with our all-time favorite, the Bollywood industry. Spare a few minutes and give you a wild guess over the charges of actors like Shah Rukh Khan, Priyanka Chopra, Salman Khan, and Ranveer Singh in events and appearances.
Think, think and then proceed!!
Enough for mind exercise. Let me break the ice.
A single appearance of Shah Rukh Khan costs about Rs. 2 crores. Now, guess the charge of endorsement.
It lies somewhere between Rs. 5 crores to Rs. 10 crores.
Moving ahead to Priyanka Chopra. Being one of the most lucrative actresses in the Bollywood industry, she charges Rs. 2 crores for appearances. Also, her prices are Rs. 3 crores to Rs. 5 crores for endorsement.
Now, we are talking about the Dabangg of the film industry. Salman Khan charges more than any other celeb. For a single event, his price rises from Rs. 2 crores to Rs. 4 crores. Endorsing a brand by Salman Khan charges about Rs. 13 crores to Rs. 15 crores.
Our next big name on the list is Ranveer Singh. He charges about Rs. 1.5 crore for events and Rs. 2 crores to Rs. 4 crores for shoutouts or endorsement.
Since there are many such personalities, here we took the name of a few. We took the illustrations above to show how costly celebrities available for endorsements and events in India. Other superstars also lie in this graph. The higher the fanbase and followers, the more the price range.
If you are here in this article to get an idea of the endorsement cost by the celebrities, then the figures might have left you to think deep. Also if you are a brand or a startup then might you be thinking to take the feet back.
Is it good to hire micro-influencers for the brand?
Before coming up with this decision, let me elaborate on the term ‘micro-influencers.
Let us move slow. Again, go through the mental exercise session. Just make a wild guess over How much money do Instagram influencers make in India?
Think, think and then proceed.
Are you done guessing? Then, let us move to the figures.
It varies. Over what?
Over the number of followers. How?
With a fanbase of over 500,000, any influencer can charge about Rs. 1.2 lakh. These influencers are popularly known as mega influencers in India.
Now, with followers ranging from 1 lakh to 5 lakh, known as the top-tier influencers, they charge up to Rs. 1 lakh for a single social media post.
For a follower ranging between the figures 60K to 100K, the charge is Rs. 35K to Rs. 60K. They are known as middle-tier influencers.
Now it is the turn of micro-influencers india. They have a fanbase of 10,000 to 50,000. They charge Rs. 16,000 to Rs. 30,000 for a single post over their social media.
One can find these influencers over the celebrity shoutout platform Celefi. It brings you a giant list of such influencers, and the deal is pocket-friendly for new businesses or startups.
The next question that arises in everyone’s mind is whether they are worth it or not.
Of course, it is. There are several reasons available to clarify this. Here, I am presenting you with some of the best and valid reasons as per the research.
Available at affordable prices:- As compared to the other influencers, you can directly find it cheaper and affordable.
Higher conversion rates:- Most of the fans of these influencers are organic, and they trust a lot. The influencers are an expert in their area. So, they gather much attention from the followers. If chosen the right micro-influencer as per the niche, it will turn out to be a win-win deal. There will be an exponential increase in the conversion rate.
The above mentioned are the key reasons for choosing micro-influencers over any other influencer category. Does the next question arise as to how to hire them?
Now, with the advancement in technology, nothing is arduous for us. Everything is in our hands. The same is the case for hiring celebrities or influencers. No more hassle of setting up a meeting or making a link with the celebs. In case you have never met them, then also no need to worry.
Celefi is providing a platform for its users to link with the personalities. We can say that it is bridging the gap between ordinary people and celebs. You can easily find your favorite influencer for shoutout or brand promotional posts. We brought you this after much researches on the straightforwardly available and affordable site for such services. Celefi is a trusted Influencer marketing agency india by many people, and therefore, we are bringing it to you. Check it once, and you will never get disappointed.