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Satyajit has always had a keen interest in reading and writing. He forayed into the field of writing due to his love for words and the urge to do something different. He aspires to make each of his written works a piece of art.
2020-09-14 11:47:39
Technology is taking over our lives and businesses too! This would be an understatement though and the evidence is there for all of us to see the way in which we are interacting with technology for the smallest of tasks today. While AI and Machine Learning are making the unimaginable dreams come...
2020-09-08 11:19:26
B2B marketers are fond of numbers! Numbers or leads; it means business at the end of the day! And when it comes to b2b lead generation; there’s no doubt that inbound marketing enhances it manifold. Likewise; content and various other factors have a great impact in deciding the fate of lead...
2020-08-26 10:41:12
Working from home can be productive and satisfying, yes, that’s true! If you set a few things right and follow a few rules for yourself; none of the work-from-home challenges can get in your way. Here are a few tips that don’t ask for any major changes in the way you work-from-home,...
2020-08-21 09:52:51
Everyone talks about what should be done in digital marketing campaigns in order to make it a success. Which tools to be adopted, which strategies to be implemented, which type of content to be planned and many more things that can make any campaign a super success? But it isn’t uncommon that...
2020-08-07 10:26:47
It’s a given that competition is tough for technology companies! So how do technology companies stand out while creating unique value for their customers and eventually earn more business? This is the perennial question and companies are struggling to get a solution. However the solution can...
2020-07-27 10:04:51
B2B readers are human beings too! How about you hinge your copy or B2B content on that one fact? If you do keep that in mind; you can give an entirely new flavor to your copy and the results can be startling! The purpose of any content is to communicate about your business, services or products...
2020-07-22 12:56:44
Have you ever wondered why B2B is called a challenging and complex market? Well, it hasn’t earned that reputation for nothing, as it is a tough market to crack, given the fact that the customers of B2B are other businesses and not direct consumers unlike B2C. This blog highlights some of the...
2020-07-17 10:25:18
When you are ready with your email lists; the next thing probably on your mind would be to have a newsletter to be sent out to your customers. We all know the purpose of a newsletter and how it feels to receive the ones that are the best ones and also the ones that are not so good or relevant and...
2020-07-15 09:47:32
Content Syndication has been there in B2B industry for long; but it is only now that organizations are witnessing a surge in its popularity and rightly so! Content Syndication is in vogue; in fact it has been for some time and for all the right reasons! Syndicating content is not duplicating...
2020-06-11 11:43:42
The scope of demand generation has rapidly changed over the years and it’s tricky to pin down on a few things to be able to really define demand gen. The nature of demand generation has been evolving over the past decade or so and it continues to evolve even more in the year 2020. With...
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