Social media has become mainstream and as someone said: every media becoming social. I always think some brands and their attitudes to social media, content marketing, management. It is clear from every angle, except from view, that most brands are overlooking the "social" in front of the social media. This is what sets social media apart from other kinds of media. To excel in social media, you begin with cultivating a social media mindset. Most have not understood what this platform offers.
All that we are currently doing is majorly titled toward social media abuse which is based on advertising and shameless ego promotion. This affects corporate brands more though.
Most have concentrated mainly on mainstream traditional media. They have neglected or can we say they are unaware that the only way to survive in this time is a two-way communication media which embraces not only the traditional but online media platform. As we know, the current trend today is for brands to first learn about their brides-customers, get their attention through the use of social media platforms like blogging, Youtube, Xing, Facebook, Del.ici.ous, Bookmarking, RSS, Podcasting, videocasting, Wikis among many other available online media.
The evolution of these new media has opened up opportunity to seek opinion, interact, court, date and offers irresistible proposal that will hook the bride. Today customers are no longer buying one mode fits all offer by the traditional media. Some corporate brands here seem to hinge non-participation in online community building on such excuses that we are not yet online, neither are there recognized consumer fora which have major convergence of consumers online. Also no regulatory authority here pays attention to or gives any attention to whatever they have to say can. They also claim that online forums here have no impacts on corporate performance. Some also claim that social media is alien to us. My answer is that social media is not alien. The fact remains that many things had been part of us only that we do not accurately labeled them until the westerners help us out.
Drawing a parallel in this ancient ritual, the customers want the brand today to show that what matters is her, not money making. The customers want to be sure that out of arrays of suitors-products, services- your brand can take the initiative of starting a conversation, the customer wants to be sure your brand is not just flirting, looking out for short flings but a real relationship that will enhance her lifestyle. Brand through social media, content and social marketing set up a bate by loading the right words in their contents to convince, educate, entertain the bride that they are out to make her life better even before selling anything.
Customer wants to see how much of your intellectual property will be made available without charges. The customer wants to find out you are a giver. One of their love languages is gift sharing. A giver without string attached always takes the show. Social media, content marketing requires a lot of commitment. It takes time before social media and content marketing make huge impact. Any brand that can show high level of commitment in social media will always carry the day.
So why are companies both big and small, turning towards social media to market their products, events and brand? Here’s the answer:
1. Greater Reach & Awareness
People rely on social media for everything be it entertainment, knowledge, day to day activities and much more. Social media strategies have given hundreds of brands and companies exactly the kind of reach and awareness they were looking for. The more your brand is promoted and shared on social media, the more attention it receives and the more traffic you get on your website. This results in a series of events that leads to the success of your company or brand, thereby establishing your social media presence.
2. Increased Traffic
The more popularity your brand/website gains on social media, the more traffic increases on the website. Sharing engaging content of your brand will keep people on social media aware of your company so that they search using the required keywords. This will make sure that your website ranks on top of the page, which likely increases the engagement and traffic on the page.
3. Customer Satisfaction
Promoting your brand to the right audience paves the way to finding out exactly what your target audience is looking for. Customer satisfaction is one of the most important factors of marketing and getting to know the needs of your customers ensures that you get a chance to update your content accordingly. If the customers are more satisfied and they engage interactively on social media, you get a better idea of what the requirements are. In turn, it allows your brand to cater to it accordingly.
4. SEO Optimization
The more social media provides knowledge of your customer base, the easier it gets to look for keywords that will lead directly to your website, giving it a high ranking on search engines.
5. Increased Revenue
The above steps lead to another important step: increasing revenue. Social media works best in making it easier for your brand to stand out, which leads to ensuring that the traffic increases revenue. Engagement of customers on social media creates a lot of traction for the website which results in a hike in revenue that wouldn’t have been possible if not for social media marketing.
6. Insights Into Competition
When you know what customers want, you also get to see what your competitors are doing about it. This broadens your vision into looking at all perspectives of the needs of your customers. This way you can further ensure an established brand for yourself.
7. Brand Reputation
Once your brand is established among the ranks of social media, things are only uphill. Whatever strategies you use to further progress your brand and its reputation, there will be easier options to pick from.
Through social media management, companies receive a whole list of benefits that most other marketing efforts cannot match. In order to see the full benefits of social media, a company must dedicate time and manpower to the campaign and their marketing messages should be honest, complete and timely. With social networking accounts, the most important activities involve posting regularly, staying engaged with friends and contacts. A seasoned smo company understands the advantages of this highly ethical communication mode & can help you obtain social media’s full benefit. Thus, If your business wants to benefit in this online era, make sure you leverage the power of social media and pick the best social media practices for you and your business.